Monday, March 14, 2005
The War on Rather ... to be continued...
A media cycle, much like a product life cycle (See Philip Kotler for reference) doesn't die out just because the person which the story evolves around has decided to step down. This article explains why.
But this is not merely about being fair or approaching a story with a sound perspective: In the narrative minds of journalists, the drama can continue where the old person of interest turns into a MacGuffin.
